Azura fashion group launches capital raising crowdfunding campaign with Birchal
3 min readAustralian fashion tech small business Azura Vogue Group has introduced a crowdfunding campaign with Birchal to increase funds for further international enlargement.
The business says it has grown more than 200% every calendar year given that its inception in 2019, and the funds will gas refreshing new circular manner initiatives for the small business.
Azura claims it has not too long ago captured far more of the globally current market with distinctive partnerships with Farfetch, Web-a-Porter, Vestiaire Collective and foremost Australian retailer, The Legendary.
“Azura Style Group previously supplies a single of the world’s biggest ‘pre-loved’ manner catalogues to global vendors and currently provides over 1,200 luxury manufacturers to customers, (40% of which are ‘pre-loved’ vogue). The most up-to-date funding will also fund a new worldwide rental and invest in again company with some of fashion’s major names.”
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Sam Wood, CEO of Azura Consulting claims, “We are thrilled to be growing round vogue with our newest group-sourced funding spherical. Circularity is built into our DNA at Azura, and we want to make it a lot easier for any brand name to enter the circular overall economy.”
“With Azura, trend makes can be on an on the web marketplace all-around the entire world in 24 hours. We get them outlined, empower profits, logistics and cope with returns. Makes and vogue suppliers love it as it truly is tremendous uncomplicated and we minimise wastage and landfill. Even clothes that are unable to be bought are donated to charity.
“Customers adore it because they can accessibility luxurious manufacturers like Louis Vuitton, Gucci and Dolce Gabbana for a fraction of entire retail cost. And we have a person of the world’s largest preloved manner catalogues that feeds into our network of global marketplaces with a mixed 100+ million buyer foundation,” Wood said.
Azura Trend Group claims its mission is to drive the round economic system globally and be the “most worthwhile player in this area for the world’s most liked brands” and “with the following spherical of cash elevate, Azura will grow to be a big facilitator in the growth of the round trend overall economy. Azura’s goal is to:
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- Deliver the round economic climate to far more marketplaces, lowering wastage and enabling products and solutions to be reborn and reloved
- Establish far more direct to buyer offerings enabling user to market their clothes back into the circular financial state
- Resource additional quality luxury merchandise from models
- Continue on to increase their brand and internet marketing efforts in their key markets
- Improve our sales in Asia and the US
- Fortify their harmony sheet






Azura’s omnichannel tech-based mostly technique enables manufacturers, vendors, and customers to market conclusion-of-line and off-season merchandise, recycle returns as ‘pre-beloved,’ resell pre-liked vogue goods, hire out garments things and get again items from prospects. All returns are good quality assured and recycled through its international logistics network. Azura’s world-wide logistics network, with warehouses in AU, British isles, US, NL and IT, ensures all returns been given are high-quality confident and re-listed as ‘preloved’ efficiently recycling them again via the gross sales procedure.
In accordance to Azura, globally, the next-hand sector is projected to double in the up coming 5 yrs, achieving US$77 billion.
“Resale platforms and on line marketplaces are the driving force driving this expansion, anticipated to improve 11 periods more rapidly than the broader retail garments sector. Via the pandemic, shopper perspectives have shifted, with 1 in 3 people caring far more about sporting sustainable clothing than just before the pandemic and 51% of people more opposed to eco waste. Youthful generations are getting far more invested in the round trend motion and are powering the rise of secondhand garments.
“Azura Trend Group is top the social motion in opposition to squander and landfill in the manner field.”
For extra information go to: https://www.birchal.com/corporation/azurafashiongroup (url stay from 7 June)
