Most fine jewelry stores try to intimidate buyers when it comes to negotiating with them for gold jewelry items. In fact, shoppers seeking to buy gold jewelry find negotiation to be the most difficult part in the purchase process. It’s because simple buyers don’t typically know all that professionals know about diamonds, stones, settings, metals, design and price. What they should know is quality of stones are more important than their size.
Another challenge is that fine jewelry stores show off their high degree of knowledge, confidence and expertise. They are experienced and familiar working in gold, silver, diamond and gemstones and no doubt will be knowledgeable about the items. One thing to keep in mind is that although they are professionals in the jewelry business, they are also serious salesmen who have goals to meet and want to grow their business with sales. Make sure you aren’t being taken for a ride.
Before asking fine jewelry stores to show you the collections they carry and to give the price details, you should know what you actually want. Here are a few simple tips on how to negotiate with fine jewelry stores to buy gold jewelry and get the most suitable item for a reasonable price.
1. Gather All Possible Details About Gold Jewelry – Do research online to find more options in your gold jewelry purchase. Personally visit a number of fine jewelry stores to increase your awareness of the available gold jewelry collections and determine what may suit your requirements. Ask them your queries. Know about the purity of gold and different grades of stones from them. Learn how different 18 karat gold is from 12 karat gold. Gain more insight into various gold colors and the way they are created. In a nutshell, have all the useful details before you decide to buy a gold jewelry piece, an expensive and special item for your own use.
2. Keep Your Needs and Wants Apart – We all want to have the biggest and best available – home, car, a diamond necklace or ring. But there is huge difference between our wants and our needs. When buying a gold jewelry from one of the most reliable fine jewelry stores, you may easily get distracted by our desires unless you remain focused on our requirements. The real challenge is to ensure you get the highest quality product for a reasonable price rather than being drawn towards something nice in the showroom but it being out of your price range, or having it be of lower quality and lasting value as well.
3. Inform the Salesperson What You Want and Begin the negotiation – Once you are sure about the jewelry design you’d like and the budget you can stick to, start to shop for gold jewelry seriously. Go to different jewelry shops and tell their salesperson what exactly you are looking for. If they show you items other than what you have mentioned to them, keep them off your list. As a buyer, you should think beyond the items available in the inventory of a particular jewelry store and focus solely on what you came to purchase. There are so many fine jewelry stores. You will surely be able to find comparable items that match your expectations but aren’t exactly what you had in mind. Make sure you will be forever happy with your purchase.
When you find a desired item, make a list of its characteristics and the cost as well. Get your jeweler to sign this written list of features so you can have the valued verified by someone other than yourself in case you wish to sell in the future. You are likely to have more flexibility in price when the jeweler knows you are well informed and have plenty of choices.