June 21, 2024


The art of Fashion

Colourful US-Based Candy Retail Concept IT’SUGAR Opening 1st Canadian Storefront at West Edmonton Mall

3 min read

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Kitchy US-based candy retailer IT’SUGAR is expanding into the Canadian sector this 12 months with its 1st retail store set to open up at West Edmonton Mall in Edmonton.

The West Edmonton Shopping mall storefront will span about 4,000 square toes on 1 level and will be positioned on the major ground of the shopping mall beside an entrance to the Galaxyland amusement park. A West 49 retail outlet is found specifically upcoming to it and a Footlocker Residence of Hoops across the way.

The location will come to be an additional attraction to West Edmonton Mall which many years ago experienced a significant candy keep that has since shut. The decided on spot upcoming to Galaxyland is strategic with a corner storefront that has superior visibility both to customers in the shopping mall as effectively as these in the amusement park.

Click picture for interactive West Edmonton Shopping mall map

IT’SUGAR has turn out to be a single of the largest of its sort in the world. Its web site states that the retailer is “known for their absurd sugar improvements that rejoice lighthearted rebellion”. IT’SUGAR caters to younger older people with sweets with names such as ‘Dingle Bearies’ (chocolate lined gummy bears) ‘Flinging Poo’ (chocolate protected banana chips) and ‘Schweddy Balls’ (primarily based on the Saturday Night Live-inspired treat, becoming salty chocolate balls). Products vary from well-recognized model names to creations by the retailer. Numerous products are exceptional and non-public-label which also features apparel and novelty objects which make up an exceptionally considerable part of the enterprise. 

The aim of IT’SUGAR is to build a optimistic customer experience. Positing manufacturer messaging features statements these kinds of as the brand encouraging “the world to not just take by itself much too seriously” although delivering “access to the pure pleasure that comes from indulging in a earth with less procedures and much more sugar”. 

Sweet veteran Jeff Rubin established IT’SUGAR in 2006. He grew up in Michigan where his household owned a sweet shop chain named Mr. Bulky — as a baby he marketed chocolate bars and bubblegum to his classmates. As an grownup he joined US toy retailer FAO Schwarz in New York City exactly where he operated the company’s candy office dubbed ‘FAO Schweetz’. 

Picture: IT’SUGAR Honolulu, Hawaii

In 2000 he and Dylan Lauren (daughter to manner designer Ralph Lauren) launched Dylan’s Candy bar and in 2005 they parted ways before he established his very own candy business enterprise. 

IT’SUGAR operates nearly 100 merchants in the United States. The suppliers are situated in big buying centres, tourist sights, outlet malls, city street-fronts and even within of Macy’s in New York Town. 

In 2017, BBX Capital invested in IT’SUGAR, enabling the retailer to develop a lot quicker such as opening its major site all through the pandemic at American Dream close to New York Town. That 3-ground store is described as becoming the “world’s 1st candy department store” spanning a whopping 24,000 square ft. 

In Canada, it’s unknown if a lot more places will be opening. We’ll comply with up on this story when IT’SUGAR opens its very first Canadian store at West Edmonton Mall.