June 3, 2023


The art of Fashion

Fashion Designer Releases Collection Featuring Black History At Predominantly White Institutions

2 min read

Satisfy Jaquial Durham, a Clemson, South Carolina, indigenous who utilizes his passion for manner to share Black heritage at predominantly white institutions.

Via Durham’s manner and media firm, Community Tradition, he highlights the historical past of African Us residents through hand-painted artwork. His revolutionary designs consist of QR codes that can be scanned to share the backstory driving every single design.

His initially collection attracts inspiration from Dr. Rhondda Robinson Thomas‘ e-book, Phone My Title, Clemson, which highlights the contributions of African Us citizens to Clemson College and the land.

“On white campuses in the South, there is an untold tale,” DurhAm instructed “Greenville News.”

He bought his start in fashion style just after skipping his promenade and using the revenue his grandmother gave him for his tuxedo to start out his own fashion line.

“She was upset, but that’s what I preferred to do,” Durham remembers.

Immediately after an prospect at Mr. Knickerbockers, Clemson’s formal retailer for merchandise, fell by way of due to the firm not liking Durham’s designs, he pursued bigger instruction. He attained a bachelor’s diploma from Winston-Salem Point out College and two masters from George Washington University and Georgetown College.

It was though pursuing yet another diploma that Durham last but not least released his Community Society collection.

“It was best timing for the reason that I also was recently admitted for my doctoral diploma at Clemson,” Durham said. “And so it was excellent, to be admitted to the university, appear again home and be extra included with the community.”

In addition to parts influenced by Dr. Rhondda Robinson Thomas, other pieces celebrate Harvey Gantt, the to start with Black scholar admitted to Clemson Eva Hester Martin, a direct descendant of labored slaves on the Fort Hill Plantation and Littlejohn Grill, a locale where mainly Black Clemson citizens would dangle out.

“I made the decision to launch them separately due to the fact I wanted to give every piece its individual daily life tale in his own daily life and his individual time to glow,” Durham reported.

Durham’s future collections will share African American heritage at other predominantly white establishments in the south, like the College of Florida, the University of Mississippi, Mississippi Condition College, the College of Ga, and the College of Alabama.