May 28, 2024


The art of Fashion

French Luxury Swimwear Brand Vilebrequin Opens 1st Canadian Storefront in Montreal [Photos]

2 min read

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French luxurious brand name Vilebrequin, known for its colourful swimwear and fashions for gentlemen and females, has opened its to start with Canadian storefront in Montreal’s affluent Westmount place. 

The retail outlet is positioned at 4912 Sherbrooke Street in a 1,148 square foot room. Bundled is a variety of swim models for guys, females, boys and girls as well as ready-to-have on, extras and beach front working day essentials. 

The retail outlet style is influenced by the lively azure and white hues of the Mediterranean Sea. The model explained in a assertion that the colourful atmosphere “brings its signature perception of laidback, seaside great though hinting at the glamourous lifestyle of the French Riviera”. 

Vilebrequin Montreal (Picture: Vilebrequin)
Vilebrequin Montreal (Image: Vilebrequin)

The manufacturer is recognized primarily for its dear swimwear. Vilebrequin has expanded into fashions for gentlemen, ladies and young ones which include an assortment of fashion and add-ons and even flip flops priced at $110 CAD according to the retailer’s web page. The manufacturer says that it celebrates “the artwork of carefree residing in the solar all 12 months long” and that it is concentrated on building and utilizing sustainable options, materials, and processes “that only make an impact on holiday vacation, not on the ocean”.

The Westmount storefront is owned by franchisee Cheryl Glense, who has been a staple in Montreal and Westmount fashion for many years. Glense owns two higher-close independent boutiques a block absent from the new Vilebrequin retail store. That involves Courval High-quality Lingerie which she lately acquired as properly as the 40-12 months-outdated Ritsi women’s style boutique.

No other Vilebrequin merchants are prepared for Canada at this time. 

Vilebrequin was started in 1971 in Saint Tropez by Fred Prysquel, a photographer and sporting activities vehicle journalist and his wife Yvette, a trend designer. Interestingly, Fred is colorblind and Yvette picks out all the colors. In 2012 the organization was obtained by US-primarily based G-III Apparel Group Ltd. The organization has above 170 retailers globally in 62 international locations as properly as distribution in multi-model stores.