Microsoft launches auto-updates for shopping campaigns

Microsoft will permit computerized updates for shopping strategies commencing July 10.

How it is effective. Microsoft Service provider Heart will crawl advertisers’ web sites, gathering value and availability details for the products offered. If a price tag modify or availability problem is detected (e.g., if an product is out of inventory), the product details will be up-to-date in your ads. 

Opting out. You can choose-out of vehicle-updates by navigating to the Automated Updates tab beneath Options in your Service provider Centre account. Preserve in mind that if your solutions are not up to date, your advertisements could be disapproved. 

Why we treatment. It looks like Microsoft has been in the information a good deal lately. In June alone they launched a new retail marketplace and announced Cash Again promotions for solution advertisements. The new buying characteristics could be attractive to advertisers looking to grow their reach. 

Browse the announcement. On the Microsoft blog.


New on Search Engine Land

About The Author

Nicole Farley is an editor for Look for Motor Land masking all issues PPC. In addition to being a Marine Corps veteran, she has an substantial track record in electronic promoting, an MBA and a penchant for correct criminal offense, podcasts, journey, and snacks.