June 20, 2024


The art of Fashion

Myntra introduces launches 48-hour delivery with ‘M-Express’

2 min read

Myntra has introduced an convey shipping element, M-Convey making it possible for consumers to obtain their orders within 24-48 hours of obtain.

Applicable across a large assortment of 3 lakh variations and more than 1300 pin codes, the expedited shipping and delivery function through Myntra’s shipping community is a a person-of-its-form by a style and beauty platform, running at scale.

The feature will permit pace-sensitive prospects to effortlessly lookup for M-Convey products and solutions as a result of shipping and delivery time filters and also visually recognize this kind of items with the assistance of M-Categorical tags that will be fulfilled by means of this new express delivery service.  Buyers can perspective the M-Convey tag upfront on the listing page throughout applicable types.

Introduced in advance of Myntra’s upcoming 16th edition of its flagship EORS, M-Convey rides on the back of continual tech innovations to present shoppers a delightful procuring expertise. Tech-enabled community models and streamlined operational efficiencies of Myntra’s supply chain associates, have paved the way for an optimised supply chain community that is significant to run the M-Express successfully. Ahead deployment centres (FDCs) will be available to models and sellers and will be leveraged for exceptional logistical effectiveness and the M-Categorical support will be purposeful uniformly throughout the platform.

Nandita Sinha, CEO, Myntra commenting on the announcement of M-Convey, reported,“At Myntra, we are in continuous pursuit to boost the over-all customer expertise.  M-Categorical presents entire control to buyers in choosing their solutions centered on the shipping timelines, hence empowering them to make far better purchase decisions. We believe M-Convey will be a recreation changer for the field and generate delight for the trend-forward buyer foundation even though reinforcing loyalty. This will in flip boost the chance for makes, and compact and medium sellers to expand.”

This new aspect on the Myntra application, guarantees to produce manner and elegance to the country’s trend forward people and has now been rolled out in metros throughout ~30% of the designs out there on Myntra. It will extend to tier 2 and 3 metropolitan areas, as effectively as launch the world-wide-web variation of the attribute in the coming months.