Black-owned beauty and fashion brands to support now and forever

Following the deaths of Breonna Taylor, George Floyd, Ahmaud Arbery and others, many Americans are mourning, protesting and standing in solitude against centuries-long racial injustice.

Ways to support powerful platforms such as Black Lives Matter include learning through literature about race and privilege. You can also make sure to do your part in voting throughout election season and by finding ways to authentically amplify Black voices that need to be heard.

Last but certainly not least, you can put your money where your mouth is by financially backing Black-owned businesses on July 7 (and beyond) for Blackout Day 2020.

On July 7, people will participate in #BlackoutDay2020, a social media movement with an aim to support nationwide economic solidarity amongst Black-owned businesses.

This initiative was started by The Blackout Coalition leader Calvin Martyr and continues to pick up momentum.

“In order to break free from the chains of

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25 black-owned beauty and fashion brands to support now and forever

Following the death of George Floyd at the hands of police brutality, many Americans are mourning, protesting and standing in solitude against centuries-long racial injustice.

Powerful ways to support monumental platforms such as Black Lives Matter include learning through literature about race and privilege. You can also make sure to do your part in voting throughout election season, find ways to authentically amplify black voices that need to be heard, and last but certainly not least, put your money where your mouth is by financially backing black-owned businesses during this triggering time.

MORE: Black businesses hit hard by COVID-19 fight to stay afloat

There are a wide variety of black-owned businesses that are often underfunded, lacking access to capital as well as loans and have been disproportionately disrupted by the coronavirus crisis.

The number of black-owned businesses has fallen by 40% during the pandemic, according to The Washington Post.

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