As consumers continued to stay at home during quarantine, in the last two weeks in April and the first two weeks in May 2020, Quibit looked across customer events, transactions, and visitor sessions in the U.S. and U.K. to gain insights on how people are shopping presently and how retailers can adjust.
With revenue per customer down across all verticals, Quibit writes in its report that there is a risk for smaller AOV becoming the “new normal” for online shoppers once stores re-open. Further, as revenue-per-converter is down across all sub-verticals and retail channels, the company says there are signs of consumers becoming thriftier in spending. This can be attributed, the report states, due to fears of job securing and disposable income.
“There’s no doubt in my mind that brands that have been able to pivot quickly are those that are going to